Ramsu Sundararajan: Segment of One at Scale

Ramsu holds a PhD in Machine Learning, and is the Head of R&D at solus.ai, which powers Segment of One personalization. Roles prior to that included Senior Scientist at GE Global Research, and Principal at Sabre Airline Solutions, where he developed some of the original algorithms.

Ramsu shares highlights of his journey in AI, with particular focus on personalization in marketing, with insights about how to think about that problem conceptually, including what parts are somewhat easy and which are difficult or tedious. There are also key insights about customer journeys and about the cold start problem. Other topics covered include customer genomes, as well as a discussion about navigating between decisions taken at a zoomed-in perspective at the individual customer record level, while also managing to a zoomed-out perspective that’s driven by KPIs, comps and annual targets. The show concludes with a discussion about the 1-2 year product development roadmap for solus.