Behind the Curtain of Figma AI

The recent announcement of Figma AI generated both excitement and controversy. This video summarizes the new AI features in under three minutes, for this popular design tool that’s used for creating prototypes of digital experiences.

Next, the video looks at the underlying technology that was used to enable the new AI features, including OpenAI language models and the Amazon Titan diffusion model, drawing conclusions about Figma’s strategy, based on the choices they made – especially the decision to use two different vendors for key parts of Figma AI.