Max Mozgovoy: the End of Traditional UX Research?

This episode features a conversation with Max Mozgovoy, co-founder of VoxDiscover, which plans to use Gen AI to interview customers for user experience (UX) research done by app developers, or for customer lifecycle research, to build customer journey maps or personas, or to identify which features to add or change for the next version of product or service.

The underlying idea of VoxDiscover is to use an AI voice agent to capture customer feedback right in the app or on a website, automating the insight as well, thereby achieving a much lower cost as compared to external service providers that have to pay customers to participate, while also transforming the discovery process into something that happens on an ongoing basis, rather than only during the app or product development phase, or at quarterly or annual or even longer intervals.