After reading this book, you should be able to:













Customer 360 View & Data Integration
AI-Powered Recommendations
Propensity Modeling & Predictive Analytics
Advanced Segmentation
Campaign Intelligence & Lifecycle Management
Analytics & Incrementality Measurement
Agentic AI & Innovation
Service & Support Models
Also summary-level data, consolidated by enterprise giants, mid-market players, loyalty niche players, and AI-First platforms.
The AI-First segment consistently achieves
Information in the AI-Driven Customer Engagement Playbook is supported by more than 300 citations from 95 different sources, ranging across vendor documentation, news articles, customer reviews and third-party evaluations.
About the Author
Jim Griffin is a faculty member at the University of Texas, Austin, in the Masters of Business Analytics program. He’s also the founder of AI Master Group, which delivers high-impact consulting and resources related to AI. Jim has more than 15 years of project experience in North America, Europe, the Caribbean and Asia Pacific, with projects involving AI, analytics, machine learning and CRM. He also has a popular YouTube channel and podcast devoted to AI.
Jim can be reached at jim@aimast.org